Sighthound Studio

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Enforcing Static Quality

I have been wondering about the inertia of static quality for a little while. Why is it easy for some people to get cemented in their static quality and ignore pursuit of dynamic quality?

Here is one of the many reasons why...

There is simply enormous enforcement of static quality in communities. In fact, communities and cultures are formed on the basis of strong static qualities: religion, education, architecture, government, neighborhoods, media, etc.

These establishments of static quality produce enormous forces on us. It is in their interest of longevity and continuity to do so.

Consider this:

I have not had a cable subscription for over six years. I look for entertainment and news on the internet. I wonder if my search for dynamic quality is fueled by the lack of television watching.

There are many TV shows on even more networks. But those take money to produce and distribute. People with money tend to take fewer chances on the idea they produce and opting often for the safer static quality. Contrast that to a youtuber who can use limited resources to introduce an idea to a vast searchable network of computers, aka, the internet.

The internet misses a large community of people who have ideas but do not have the means to purchase computers, access internet, produce videos, write blog posts, etc. So the internt is not the vibrant playground of dynamic quality that it can be mistaken to be. Really, how much of the internet is curated by Facebook, Microsoft, Apple and Google even before we log on to our computers or unlock our mobile devices?

I think it is really difficult to reject static quality even temporarily.

People continue to be surprised to hear I don't have cable. They almost immediately start suggesting services and dongles that can get me that access to TV shows pronto!

Pretty much every coworker told me I would quit bicycle commuting in two weeks. I continued for five years before moving to another town.

By the time I shot and directed my short film in 2012, I had cut out most acquaintances who tried to enforce their ideas of static quality by opposing my exploration of dynamic quality. Thank heavens!

Try telling someone you haven't seen the Star Wars movies. Or worse, you don't have particular preference for The Beatles. Static quality will be enforced upon you by the use of a sledgehammer.

It is not an easy world.